Why Traditional Advertising Still Matters in the Caribbean

Advertisements on local tv stations, radio stations and newspapers are guaranteed to be received by your intended audience: locals. They will fully understand the context of the message, references made and any colloquial language used. Online advertising on the other hand is reliant on computer algorithms and parameters that still run the risk of sending your message to the wrong target.

Traditional advertising also ensures that your message reaches the older demographic who may have little to no exposure to digital ads. This is particularly essential for top advertising industries such as banking and finance and food and beverage (as revealed by Media InSite’s data). Using traditional advertising ensures that potential consumers of all ages are informed of important company announcements including acquisitions, mergers and new products. For example, Carib Brewery debuted its official commercial for its World of Change campaign on television in T&T.