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To ensure that your brand’s content strategies are effective, you must first understand your audience. When it comes to the digital realm, particularly social media, the largest audience segment is youth (teens and young adults; 18-24 and 25-34). While this age group may not always possess spending power, they often have a significant influence on the spending habits of their households.
Both Gen Z and millennials – the generations that currently make up the youth age group – are infamous for their ever-changing, flippant, and indecisive nature. But getting insights into their social media patterns can be easier with Social Listening.
Here are 3 tips for engaging youth with the help of Social Listening.
According to Statista, there are more than 22.2 million social media users across the Caribbean, with Dominica, Puerto Rico, and Jamaica accounting for most of these users. While there may be over a dozen major social media platforms used worldwide, the three most popular in our region include Facebook, Instagram, and Twitter. The onus is on your brand to understand the purpose of each platform, use the most-optimized media type and ensure that your content is engaging. It is also important that your content is optimized for mobile users
With this age group, keeping up with the current trends is of paramount importance. Brands that make the extra effect to stay abreast are viewed as modern and more trustworthy among youth. Social Listening analytics are used to identify influencers to collaborate and interact with their audience. Teens and young adults are more likely to trust a brand based on the experience and recommendations of others. Share your take on the latest viral trends, start a challenge to involve your users, or Join the conversation and be interactive
Youth are often not afraid to speak their mind on social media when it comes to both positive and negative brand experiences. Let Social Listening insights guide you on the topics most discussed by your youth audience. This will allow you to identify customer pain points, spotlight raving reviews, and track popular themes amongst the audience, all of which can be used as content for your marketing strategy. Most importantly, show them that you are listening. Respond to their comments, offer assistance, and share their user-created content with your brand’s wider audience.
Get ahead of the competition and engage with your youth audience using Social Listening. Contact Media InSite today for further information.
Media InSite News is a monthly educational newsletter distributed free via email to executives, managers & professionals in communications, public relations (PR) marketing, customer service and media.
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Media Intelligence.
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