jingle all the way

Jingle All The Way

Have you ever questioned yourself to understand how you prefer to stay informed, is it by television, radio, newspaper, or online resources? You may be wondering why we have questioned something like this, it is quite simple. Access to information...

5 Benefits of Online Data Access

As the global digital revolution continues, many companies, including Media InSite have bolstered their services by providing e-commerce options to their customers. Though this increase was propelled mainly by the limitations of the pandemic, providing products and services that are...

Power of Data

The Power of Data

It is all around us and it is us. We gather it and we are using it, even when we’re just sitting around. I was never very good at riddles so I’m sure you’ve guessed by now: Data. This simple,...

Remote Work in T&T

Are We Still Effective with Remote Work in T&T?

October strikes the clock on our 2 year anniversary as a fully functional remote company in Trinidad and Tobago. How does it feel? When I asked employees this question two years later these are some of the responses I got;...

budget

What are people saying about the budget?

The 2022/2023 fiscal package has been the talk of T&T since it was presented on September 26th. With government expenditure estimated at $57.685 billion, Finance Minister Colm Imbert purported this year’s budget entitled “Tenacity and Stability in the Face of...

cpl

CPL and Corporate Responsibility

The biggest party in sport, the Hero Caribbean Premiere League returned to the Caribbean in September. Fans got the opportunity to once again head out to the various venues and enjoy a CPL match.  With their slogan “Cricket Played Louder”...

Government Communications

The Impact of Media Monitoring in Government Communications

It can be a government communicator’s worst nightmare: a newly announced policy or initiative is being roundly criticized on social media. The public is weighing in – attacking, challenging, and sharing your policy decision and momentum is building but not...

Policy Reform

3 Ways Media Monitoring Can Boost Policy Reform

Media Monitoring: An opportunity to boost policy reform in the Caribbean In the Caribbean, several organizations are continuing to show interest in policy reform to meet the needs of the sustainable development goals which ultimately seeks to increase the standard...

social listening

Youth Engagement through Social Listening

To ensure that your brand’s content strategies are effective, you must first understand your audience. When it comes to the digital realm, particularly social media, the largest audience segment is youth (teens and young adults; 18-24 and 25-34). While this...

60 years of Independence

T&T celebrates 60 years of Independence

This year marks the Diamond Jubilee of Trinidad and Tobago’s Independence (60 years of independence) and the festival will be special in so many ways. The Queens Park Savannah which is the cultural heartbeat of the city of Port of...

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