Media Monitoring Archives - Page 4 of 5

27 Sep

CPL and Corporate Responsibility

The biggest party in sport, the Hero Caribbean Premiere League returned to the Caribbean in September. Fans got the opportunity to once again head out to the various venues and...

21 Sep

The Impact of Media Monitoring in Government Communications

It can be a government communicator’s worst nightmare: a newly announced policy or initiative is being roundly criticized on social media. The public is weighing in – attacking, challenging, and...

13 Sep

3 Ways Media Monitoring Can Boost Policy Reform

Media Monitoring: An opportunity to boost policy reform in the Caribbean In the Caribbean, several organizations are continuing to show interest in policy reform to meet the needs of the...

24 Aug

Collaboration, creativity, cost, and impact: The work of ad and media agencies

Establishing your brand’s unique voice in the business world is crucial to maintaining long-standing client relationships, building a solid reputation, and being the leader in your industry. We will breakdown...

16 Aug

Competitive Intelligence: Always know what your competitors are up to

In this article, we dive into competitive intelligence and why it is always important to know exactly what is going on with your competitors.

09 Aug

Earned Media: Why is it important to your brand?

Becoming a reputable brand involves more than just having an active social media page. It involves a combination of staying on top of your brand’s media coverage including owned media...

26 Jul

Carnival Band Launch & Your ROI

Carnival – The Greatest Show on Earth is just eight months away and already the excitement is in the air as we have officially entered Trinidad and Tobago’s band launch season. This means...

20 Jul

The Main Objective of Media Houses in the Advertising World

Edit Column Edit Text Editor ADsmart gives media houses the flexibility of researching any advertiser’s activity from previous years to learn where they’ve advertised before, how much they’re investing, and how they allocate their budget.

13 Jul